Category: Marketing
Quality Backlinks and Google’s E-A-T: Strengthening Expertise, Authoritativeness, and Trustworthiness
Google’s search algorithms have evolved significantly, placing greater emphasis on the quality of websites rather than just keywords and technical SEO. A core concept guiding this evolution is E-A-T — Expertise, Authoritativeness, and Trustworthiness. Quality backlinks play a crucial role in signaling these qualities to Google and helping your website rank higher. This article explains
